Case Studies
We pride in our versatility and ability to offer Clients innovative solutions. Here are some Case Studies:
Electronic Sports World Cup 2008
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Challenge: The ESWC brand is synonymous to the greatest e-sports experiences in the world! Go International Group had signed on to fulfill its role as the Malaysian Licensee for the brand and to take e-sports to the next level.
Target audience: Youth, tech-savvy individuals
Solution: Intel and DIS Technology co-sponsored the 3-day festival, which combined non-stop e-sports tournaments and a music concert. Over 15,000 youth and tech-enthusiasts visited the 3-day festival. One team of young Malaysian DoTA game players – Team Kingsurf represented Malaysia at the global grand finals in San Jose, USA. They returned with the first Silver Medal ever won by a Malaysian team! Go International Group also arranged for Team Kingsurf to visit Intel HQ at San Jose. The boys were also the first cyber athletes to ever meet a Prime Minister! The entire project garnered a total media value of RM3.8m.
Nura Wellness Centre
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Challenge: Client approached us to assist them in conceptualising, planning and launching the RM5million esoteric wellness centre. VIP guests were flying in from UAE, UK and Singapore. The brief was taken 3 weeks prior to the launch date.
Target Audience: The big spenders, health tourism market, 35-years and above
Solution: We proposed holding an exclusive media launch followed by a press conference and cocktail party featuring well-known Malaysian celebrities. YB Dato’ Donald Lim attended as VIP Guest of Honour. Over 150 guests attended the launch while 20 media personnel covered the launch.
MyPenang Reunion 2010
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Challenge: Penang State Tourism holds an annual ‘Chap Goh Meh’ celebration at the esplanade featuring a lion-dance show and throwing-of-oranges into the sea and is attended by Penang Chief Minister – YAB Tuan Lim Guan Eng. The objective was to ensure a strong crowd of at least 30,000 attended the festival.
Target audience: Across all ages
Solution: Go International Group managed the project and brought in partners like Astro MYFM, REDfm and Time Out KL to present a two-day star-studded festival with a superb line-up of entertainers from Penang, Kuala Lumpur and Taiwan. The newspapers reported that 60,000 thronged Esplanade Penang for the concert and festival – the highest turn-out ever reported for a Chinese new year concert. Visit www.fortheloveofpenang.com for more.
FEYST11 @ Sweden Malaysia Innovation Days
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Challenge: Sweden Embassy hired Go International Group to do two things. First, bring its youth music & digital lifestyle festival to Pavilion KL as a part of its Innovation Days Forum. Second, handle the media relations and communication of its pioneering Sweden Malaysia Innovation Days Forum & Exhibition.
Target audience: High-level government officials, NGOs, corporates, universities, Malaysian general public & youth.
Solution: Go International Group worked closely with the Embassy, Swedish Trade Council and its partners IKEA, Sony Ericsson, Volvo, ABB, SAAB and BAE. Go International Group was also part of the media contingent to Sweden for an Innovation Days media learning trip.
The partnership with the Embassy made the 4th FEYST: Indie Youth Festival a stellar effort! Thanks and kudos to the Swedish Ambassador – HE Per Arne Hjelmsborn for believing in music as the main connector. The embassy flew in singer songwriter folk duo, The Harvest band to perform alongside over 55 Malaysian bands during the weekend at Pavilion KL. The Embassy’s support was so great that many of our musicians gained the experience from talks by Export Music Sweden spokesperson and music executive, Patrik Larsson.
The Embassy also organised a historical Nobel Dinner – a first, ever held outside of Sweden. The dinner was attended by over 400 guests at The Hilton Kuala Lumpur and featured Swedish Chef Michael Elfwing’s expertise in matching wines and courses as close as to what the actual Nobel dinner would have served. Until today, the menu remains a secret.
The entire project garnered RM4m in media value.
Visit www.feyst.com for more details on the youth festival.