Marketing Communication


Strategic Communication

Our strategic public relations program is the building block of the campaign. Once communication is managed, we believe all else will simply fall into place like clockwork. Our experience lies in our capacity to position an organisation and manage its reputation with audiences such as shareholders, legislators, opinion leaders, the media and the organisation’s clients or customers.

A planned communication program leads to the smooth execution of other activities, which could include company name changes, re-naming, introduction on the capital markets, launching of a new campaign, even internal communication programs.

Sweden Malaysia Innovation Days press conference

Media Relations
At the core of the PR campaign is a cohesive, targeted media relations program. We have established credibility with the media and work closely with our clients to optimise their exposure in local, regional, national and international media outlets, as well as an array of specialised trade journals important to their respective industries. Our specialty in packaging story ideas can help you get your story placed in the right media at the right time.

Creating newsworthy content for dailies, magazines, broadcast, radio & online

Issues Management
Our consultants are experienced in managing issues and crisis communications, ensuring that your organisation is portrayed fairly in the face of unexpected and oftentimes potentially damaging events.

Services
* Research
* Writing
* Pitching
* Media Relations
* Dissemination
* Media List Management
* Hosting & Organising Press Junkets

Marketing communication services are provided by professional PR consultants from Go International Group Dotcom and Novapr.com.