Case Studies

We pride in our versatility and ability to offer Clients innovative solutions with satisfying results!

Models Own (UK) now at KLCC, 1Utama & Sunway Pyramid! 

#ModelsOwn is a beauty and cosmetic fun brand from London. Its unique bottle shop store presents dozens of colours in hairspray, make-up, nail polish and more! At its store opening throughout Kuala Lumpur, team #GoInternationalGroupDotcom partnered with a team of energetic dancers, a great match for its brand value, and planned hourly ‘#DancersDisrupt’ break outs throughout the malls. Customers were delighted at the Selfie photo booths, and received many goodies on store opening day!

Cyberjaya Creative Playground

Cyberjaya Creative Playground in collaboration with FEYST14, GBOB Malaysia, CJ TECH Talk & Cyberfusion Games from GoInternationalGroup.com on Vimeo.

Cyberjaya Creative Playground in collaboration with FEYST14, GBOB Malaysia, CJ TECH Talk & Cyberfusion Games from GoInternationalGroup.com on Vimeo.

 

Sephora Malaysia 2013-2014

Sephora Sunway Pyramid Road Show 16-20 Oct (Final Cut) from GoInternationalGroup.com on Vimeo.

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Challenge: Sephora Malaysia, a beauty and skin care brand under the LVMH group makes a grand entrance in Malaysia with stores opening at Queensbay Mall Penang (April 2014), Sunway Pyramid (October 2013) and Gurney Paragon Mall, Penang (July 2013). The challenge here was to wow its target audiences about the store opening, drive awareness about the arrival of Sephora on the island and appreciate customers.

Target audience: Working executives, predominantly female.

Solution: Days before the store opening at the Gurney Paragon Penang mall, Sephora ambassadors dressed in pink wigs and cute striped socks hit George Town on branded trishaws. In Sunway, the hype was built around surrounding colleges in the Sunway area. The ground activation created an exciting buzz on social media networks like Facebook, Twitter and Instagram. In addition, a giant 20-foot blimp created the buzz in the sky and stopped traffic! The campaign included flyers, OOHM out-of-home media, billboard advertising, and a strong Guerilla marketing drive. On opening day, hundreds of fans queued up for their complimentary door gift, while the Sephora opening party presented an Avant Garde make-up show featuring 24 models, performances by electronica duo, The Empress and non-stop store activities brought in over 300 guests and members of the public. For more details, read the press release for post-event updates.

Video links: these videos are password protected, kindly email KL [at] gointernationalgroup.com for access.

Sephora activation at Paradigm Mall, Petaling Jaya

Sephora activation at Paradigm Mall, Petaling Jaya

Challenge: Sephora Malaysia offers beauty and skin care brands via its retail outlets. Its outlet in Paradigm Mall was new and many customers were not aware about its location on the 3rd floor of the mall.

Target audience: Working executives, predominantly female

Solution: A Christmas satellite store was booked at the main entrance of the mall, enabling Sephora to conduct out-of-store sales and promotions. In accordance to the requirements of global standards, Go International Group’s team created a memorable centre carousel piece with giant lipstick mock-ups and accompanying music. For the launch, three Beauty Ambassadors were appointed to visit offices in the vicinity, handing over personalised postcard invitations to potential customers. The magical feeling of Christmas coupled with the exciting array of products by Sephora heightened the shopping experience as well as added to the sales target for the brand.

Standard Chartered KL Marathon

SCB Let's Go Bananas

Challenge: Standard Chartered Bank Malaysia is a main sponsor of the KL Marathon and wanted to engage their 4500 employees, located in various parts of the Klang Valley. Staff conceptualised a fun event titled ‘Let’s Go Bananas Fun Movement’ – and since Bananas are the best and most portable source of energy for runners, it became the integral icon. Now, the challenge was get as many employees, including non-runners engaged about the Marathon.

Target audience: Employees of Standard Chartered Bank Malaysia & running community

Solution: Go International Group conceptualised and coordinated the project for the bank, bringing in elements like music entertainment, banana-themed menu, inspirational decor. There were two activation dates, Let’s Go Bananas 1 at Pavilion KL and Let’s Go Bananas 2 at Pavilion KL, KLCC and the Standard Chartered Park in the City. Both events gathered over 500 people in total and carried the message ‘Run for a Reason’ across all departments.

Video link:

Electronic Sports World Cup, Malaysia

Challenge: The ESWC brand is synonymous to the greatest e-sports experiences in the world! Go International Group had signed on to fulfill its role as the Malaysian Licensee for the brand and to take e-sports to the next level.

Target audience: Youth aged 15-25 years, predominantly male, tech-savvy individuals

View flickr photo gallery

Solution: Go International Group garnered support from government and corporate sponsors: Niro Granite, Cyberview, Play Interactive Group, DiGi Telecommunications, Intel, SMM, DIS Technology, 8TV and more. Each year, ESWC Malaysia brings young gamers together in a healthy competitive environment. In 2008, over 15,000 youth and tech-enthusiasts visited the 3-day festival held at 1Utama Shopping Centre. One team of young Malaysian DoTA game players – Team Kingsurf represented Malaysia at the global grand finals in San Jose, USA. They returned with the first Silver Medal ever won by a Malaysian team! Go International Group also arranged for Team Kingsurf to visit Intel HQ at San Jose. The boys were also the first cyber athletes to ever meet a Prime Minister!

The festival has garnered a total media value of RM5.8m since 2008.

 Nura Wellness Centre

View flickr photo gallery

Challenge: Client approached us to assist them in conceptualising, planning and launching the RM5million esoteric wellness centre. VIP guests were flying in from UAE, UK and Singapore. The brief was taken 3 weeks prior to the launch date.

Target Audience: The big spenders, health tourism market, 35-years and above

Solution: We proposed holding an exclusive media launch followed by a press conference and cocktail party featuring well-known Malaysian celebrities. YB Dato’ Donald Lim attended as VIP Guest of Honour. Over 150 guests attended the launch while 20 media personnel covered the launch.

MyPenang Reunion – Chinese New Year concert

View flickr photo gallery

Challenge: Penang State Tourism holds an annual ‘Chap Goh Meh’ celebration at the esplanade featuring a lion-dance show and throwing-of-oranges into the sea and is attended by Penang Chief Minister – YAB Tuan Lim Guan Eng. The objective was to ensure a strong crowd of at least 30,000 attended the festival.

Target audience: Across all ages

Solution: Go International Group managed the project and brought in partners like Astro MYFM, REDfm and Time Out KL to present a two-day star-studded festival with a superb line-up of entertainers from Penang, Kuala Lumpur and Taiwan. The newspapers reported that 60,000 thronged Esplanade Penang for the concert and festival – the highest turn-out ever reported for a Chinese new year concert.

 

FEYST11 @ Sweden Malaysia Innovation Days 

View flickr photo gallery for Sweden Malaysia Innovation Days

View flickr image gallery for FEYST Youth Festival

Challenge: Sweden Embassy hired Go International Group to do two things. First, bring its youth music & digital lifestyle festival to Pavilion KL as a part of its Innovation Days Forum. Second, handle the media relations and communication of its pioneering Sweden Malaysia Innovation Days Forum & Exhibition.

Target audience: High-level government officials, NGOs, corporates, universities, Malaysian general public & youth.

Solution: Go International Group worked closely with the Embassy, Swedish Trade Council and its partners IKEA, Sony Ericsson, Volvo, ABB, SAAB and BAE. Go International Group was also part of the media contingent to Sweden for an Innovation Days media learning trip.

The partnership with the Embassy made the 4th FEYST: Indie Youth Festival a stellar effort! Thanks and kudos to the Swedish Ambassador – HE Per Arne Hjelmsborn for believing in music as the main connector. The embassy flew in singer songwriter folk duo, The Harvest band to perform alongside over 55 Malaysian bands during the weekend at Pavilion KL. The Embassy’s support was so great that many of our musicians gained the experience from talks by Export Music Sweden spokesperson and music executive, Patrik Larsson.

The Embassy also organised a historical Nobel Dinner – a first, ever held outside of Sweden. The dinner was attended by over 400 guests at The Hilton Kuala Lumpur and featured Swedish Chef Michael Elfwing’s expertise in matching wines and courses as close as to what the actual Nobel dinner would have served. Until today, the menu remains a secret.

The entire project garnered RM4m in media value.

Visit www.feyst.com for more details on the youth festival.

Video link:

Thestaronline FEYST11 report

Slash Shoot Dance Crew at FEYST11

Pesawat band at FEYST11

The Harvest (Sweden) at FEYST11

Chef Michael Elfwing, Hilton KL speaks about the Nobel Dinner Secret Menu