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  • Hi, my name is Jasmine Low.

     

    Creative Marketing Communication Entrepreneur

  • Managing Director, Go International Group Sdn Bhd

    Founder/Organiser, DoppelgangerKL & DoPPel Kafe - an indie movement

  • Festival Director, FEYST World Tour / IndieYouthFest.com - digital culture & music festival

  • Let's go!

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  • A little about me.

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  • INTRODUCTION

    Jasmine is a tech-loving marketing communication consultant. She's worked on campaigns for some of Malaysia's top corporations and advertising agencies. As the co-founder and MD of Go International Group, Jasmine's successful approach comes from first understanding her Clients' target audiences, and then applying the right 'tools' to communicate with them.

    VALUES

    Jasmine is committed to building bridges to connect corporations and their public, while upholding Go International Group values: Sharing of Insights, Integrity, Valour, Love. "At Go, we breathe, live and act Social Responsibility by doing business with ethics. It's about empowering people to do the right thing. We hire for values and attitude, we train for latitude. From the handshake to the negotiation process and Client servicing, we go the extra mile to deliver quality," says Jasmine.

  • MALAYSIANS 'GO INTERNATIONAL' PROGRAMME

    She is passionate about empowering youth and has dedicated her life's work to providing various platform for young musicians, filmmakers, beatboxers and pro-gamers to showcase their skills. She ventures the world in search of the world's most innovative festivals - so Malaysians youth can be represented at an international level. This is a program by the company, titled 'Malaysians Go International'. DreamHack Sweden is one such festival and a partner. Touted the largest digital festival in the world, it attracts over 12,000 youngsters under one roof and boasts internet speeds of over 40Gb/sec! The partnership brought a team of Malaysian youth to Sweden in 2009. Therefore, the relationship built with Sweden brought about another event in 2011 to Malaysian shores - Sweden Malaysia Innovation Days together with FEYST11's launch and the Nobel Inspired Gala Dinner at KL Hilton.

  • CAPABILITIES

    Jasmine has mobilised teams to handle annual dinners for up to 1000pax, organised a youth festival, which attracted 1500 video gamers and indie musicians, brought Malaysian musicians on a world tour to Sydney and Shanghai, raised funds for senior citizen programs, breast cancer education, shelter home for girls and Orangutan rehabilitation; planned intimate media junkets, launched property developments, crafted speeches, media releases and written feature articles for corporate newsletters and travel publications.

    She is a your professional project manager and a true 'fixer'. What to do in KL in a day? Need ideas to market your project? Need a restaurant to host international guests? Jasmine and her team will find you a solution in the most earnest sense. contd. -- >

  • About me contd...

  • BACKGROUND

    She started her career as an advocate of CD-Rom technology, then moved to the publications industry. As advertising representative for Australian M.I.C.E. (meetings) and travel publications in SEA, she secured advertising contracts for the stable of magazines; and brought in the largest contract for Reader's Digest in Malaysia as a country representative. Jasmine moved on to publishing the first cruise magazine for the Asian region and sailed the Volga River in Russia, even the Yangtze in China for writing assignments. After that stint, she co-founded a public relations firm and handled the publicity for womens' television program 3R. Today, Jasmine runs creative marketing communication firm - Go International Group in Kuala Lumpur.

  • SOCIAL RESPONSIBILITY

    Jasmine is a social entrepreneur who plays a pivotal role in uncovering independent musicians. Under the indie brand Doppelganger Open Mic, she has organised and hosted some 150 community events showcasing the indie scene; singer songwriters, musicians, writers, poets and filmmakers since 2002. Once a year, the annual Indie Youth Festival // Digital Delirium Xpo brings together youth from all facets of society, linked together by digital technology.

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  • Bachelor of Economics

    ( majoring in Economics, Commercial Law, French - University of Sydney, Australia )

    Sydney picture

  • Marketing & Communications Consultancy

  • ● Sweden Embassy of Kuala Lumpur (Communication Consultancy)

    ● Securities Commission (Writing / IQ Bijak Labur Campaign)

    ● Electronic Sports World Cup - Malaysia (Marketing Consultancy)

    ● Tai Kwong Yokohama (Writing / Media relations)

    ● Ramunia Holdings Berhad Corporate Collaterals

    ● Tenji Japanese Buffet Restaurant (Media relations)

    ● Star Cruises 10th Anniversary Coffee Table Book (writing)

    ● Usana Health Sciences (Press releases / Media relations)

    ● AmBank Marketing Collaterals (Editing/Writing)

    ● News Advertising (Copywriting / Copy consulting - Tourism Malaysia)

    ● Malaysian International Aerospace Adventure 2007 (Marketing Conceptualisation / Consultancy)

  • ● Denim Music World (Marketing Consultancy)

    ● Caberawet International (Copywriting, Shiseido)

    ● Tourism Selangor (Consultancy)

    ● SkyPark Airport (Consultancy)

    ● NOVAPR.com (Press releases)

    ● Sunway Group (Editing/Writing)

    ● JWT (pitch proposal/Copywriting-HSBC)

    ● Hicom Communications Sdn Bhd (Writing)

    ● Rockaway Concert 2009 (Media relations)

    ● DDB PR (Press releases)

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  • Brand & Marketing Communication

  • ● AmBank Group (marketing collaterals/custom publishing)

    ● Securities Commission (marketing collaterals - multimedia)

    ● Tai-Kwong Yokohama Berhad (marketing collaterals)

    ● Moo Cow Frozen Yogurt (marketing collaterals/book publishing)

    ● Tai-Kwong Yokohama Berhad (marketing collaterals)

    ● INPUMA Universiti Malaya (marketing collaterals)

    ● BASS Sendirian Berhad (Re-branding / marketing collaterals)

    ● Barber International (Corporate profile / marketing collaterals)

    ● Unza Malaysia (Website & CD Rom development)

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  • Event Management

  • ● One Night in Bangkok Lane - Georgetown Fest (event producer)

    ● FEYST // Sweden Malaysia Innovation Days (event producer)

    ● AmBank Teambuilding (event coordinator) ● GoCruiseAsia.org (Cruise Travel Fair)

    ● Indie Youth Festival (event producer) ● Nura Wellness Centre (Press Launch)

    ● DIStech launch & signing ceremony (event manager)

    ● FEYST World Tour Shanghai (conceptualiser / event producer)

    ● GO-11 Rock&Bola @ Padang Timur (event producer)

    ● Rockin' for the Environment @ Solaris (event producer)

    ● MYPenang Reunion CNY Concert @ Padang Kota (event producer)

    ● AmBank Bond Book Launch @ Mandarin Oriental Hotel (event producer)

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  • Event Management cont'd

  • ● SohoKL @ Solaris Mon't Kiara (NU years eve party sponsored by DiGi 08/09)

    ● Thomas Sabo 2008 Spring / Summer Collection (Press Launch / Fashion Show)

    ● Final 8 Ambassador Search 2007 (event producer / conceptualiser)

    ● Malaysian International Aerospace Adventure 2007 (road show producer)

    ● AXN Spiderman Fair (games coordinators) ● AXN Anime Fair (games coordinators)

    ● AXN Malaysia Challenge (VIP & Guest Relations) ● Red Communications Sdn Bhd

    ● 3R Survival Series Workshops @ Colleges, International Women?s Day event with 3Rl, 3R Survival Series Workshops @ Universities

    ● Survivor Island Media Trip ● Kimberly Clark (Kotex Dares You Challenge)

    ● TopShop / DNP Holdings Sdn Bhd (Topshop Attitude Challenge)

    ● Independent Youth Festival 2008, 2009, 2010 in conjunction with Digital Delirium Xpo // Go.esc E-sports Tournament (festival director)

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  • RANK PUBLISHING COMPANY PTY LTD

    1994-1995

    Designation - Advertising Sales Executive

    Nature of Business - Publisher of Convention & Incentive Marketing (CIM), Affordable Meetings, MICE Directory Australia

    Job Description - Procuring advertising space for CIM, a monthly meetings, incentives, conventions and exhibitions (MICE) trade news magazine with a circulation of 16,000 within Asia Pacific. Produced Special Venues Segment in magazine for Newcastle Convention Bureau and Special Venues of Australia Association. Represented CIM at various travel trade shows in Australia & Asia.

  • HMI AUSTRALIA PTY LTD

    1995-1997

    Designation - MAdvertising Manager / Regional Advertising Manager / Copywriter

    Nature of Business - Publisher of Destination Malaysia CD-Rom 1997 (tourism project endorsed by Malaysia Tourism Board), Publisher of The PRofessional (Journal of Public Relations Association of Australia), Publisher of The Source Book Australia (Directory for architects & developers)

    Job Description - Advertising Sales Development (print), New Products & Concepts Specialist, Multimedia Projects Management, Editorial Coordination, General Management of new office in Malaysia

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  • TRAVEL AWAY PTY LTD

    1997

    Designation - MPublisher's Representative, South East Asia for Australian head office

    Nature of Business - Publishers of Australia's Most Trusted Consumer Travel Magazine & Encounters

    Job Description - Advertising Sales and Business Development for Travel Away Magazine

  • MOBIUS MEDIA Div of Kumpulan Mobius Sdn Bhd

    Sep 1997-Dec 2002

    In 2000, Jasmine led the team to win the contract to archive all marketing collateral for Malaysian Industrial Development Authority (MIDA) into its current electronic CD-ROM format. Providing even the voice-over, the CD was reprinted and used for a duration of 5 years. She established the company's multimedia division - WebPRojx which exists until today (absorbed under Go International Group) - and worked on other multimedia projects for the Securities Commission, Unza Berhad, Kumpulan Emas Berhad, Proton GTi and RHB.

    Designation - Associate Director, Publisher / Features Editor & Asian Cruise Passenger

    Nature of Business - Media Representation, Multimedia Solutions

    Job Description - Publisher of Asian Cruise Passenger, Advertising Sales Procurement, Business Development, Copywriting, Marketing and Planning Media Strategies for media owners & their publications (Magazines/TV).

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  • NOVA PARTNERS SDN BHD

    Dec 2002-2007

    Of notable mention is the International Women's Day collaboration coordinated and managed by Nova Partners together with Red Communications and Mosaique Communications. The event, held over three days at MidValley Exhibition Centre in 2004

    Designation - Director, Marketing Communication
    Writer / Editor-in-Chief (Gocruiseasia.org web portal / Asian Cruise Passenger)

    Nature of Business - Integrated Communication Consultancy, Public Relations Consultancy

    Job Description - Business Development, Key Account Management, Planning Marketing campaigns, New Media Project Management (Website & CD-Roms), Copywriting, Feature writing, Media Relations, Event Management, Master of Ceremonies.

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  • DDB PR SDN BHD

    Apr 2006-May 2007

    As Senior PR consultant for DDB PR, she worked on the pitch team winning accounts like Celebrity Fitness, Prudential BSN Takaful, Champions Youth Cup and headed the PR team for Miss Malaysia World 2006. She assisted in producing Malaysia's first football live telecast draw for the Champions Youth Cup event. A part of the World's Largest Communication companies, Jasmine was also tasked to work closely with the Group's other associate companies: Rapp Collins Malaysia, Naga DDB, Beyond Events and DDB International.

    Designation - Senior Consultant

    Nature of Business - Public Relations Consultancy, a part of the DDB Worldwide Communications Inc

    Job Description - Key Account Management, Planning PR campaigns, Writing, Media Relations, Media Launches, Event Management, Master of Ceremonies, Stage Production

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  • GO INTERNATIONAL GROUP SDN BHD

    Apr 2006-current

    Designation - Managing Director / Head - Marketing Communication

    Nature of Business - Creative Technology & Marketing Communication Solutions Consultancy

    Service - Special Events Management, New Media, Creative Design, Custom Publishing, Corporate Communication, Marketing Services & Collaterals, PR & Internal Communication programs

    Music Products - FEYST World Tour, NU Year's Eve Party, MYPENANG Reunion Concert, GO-11 Indie Concert

    Creative Content Portals - Fortheloveofpenang.com, Gocruiseasia.org, Indieyouthfest.com

    Youth Products >> Festivals - Annual youth digital event - Independent Youth Festival // Digital Delirium Xpo // GO International Electronic Sports Cup

    Youth Products >> Master License - Electronic Sports World Cup 2008/2010, DreamHack 2009/2010, Digital Youth Award

    Job Description - Project Management, Business Development, Planning Strategic Marketing Campaigns, Writing, Media Relations Management, Special Events Management, Master of Ceremonies, Stage Production.

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