Towards a healthy & sustainable planet!

Go International Group is committed to keeping our Earth green. So, we play our part by undertaking projects that profit our planet. From EARTH HOUR to EARTH DAY programs around March-April, to ENVIRONMENTAL WEEK in October. We have supported the Nomad Adventure’s Earth Hour 2013 environmental education camp and the Rockin’ 4 the Environment 2009-2013 environmental education fundraisers. 

Get involved today by being a volunteer! Email us at KL [at] gointernationalgroup [dot] com.




Introducing the EARTH MATTERS community founded by Kenny Peavy, a musician and environmental educator! Ever wanted to run your very own environmental programme in school? Well, here’s a resource that may be able to help you! Free innovative ideas to help get the message across, while the kids have fun! Thanks to co-authors of the book ‘As if Earth Matters’ – Kenny Peavy and Thom Henley. Click here for free environmental education activities!


Rockin’ for the REEFS 21-26 April 2013


A message from Kenny Peavy, Founder of Rockin’ 4 the Environment.

Hello Friends, Colleagues and Environmental Action Folks of all types!

This year’s Rockin’ 4 the Environment program has partnered with Reef Check Malaysia, Eco-Knights & Go International to bring you ROCKIN’ 4 THE REEFS!

April 21-26, 2013.

This year we are raising awareness for coral reef conservation & funds for environmental education with local schools in Malaysia. To KICKSTART Rockin’ 4 the Reefs EARCOS donated US$1000 at their annual leadership conference in November 2012!  A HUGE THANKS TO EARCOS for their support!

Rock for the Environment logo
So far United World College (UWC) East Campus in Singapore, International School of Kuala Lumpur (ISKL), Garden International School in Kuala Lumpur and Pasir Ridge International School (PRIS) in Balikpapan, Indonesia are excited to be involved!  DON’T MISS OUT on taking action and doing your part! Please keep reading to see how YOU, your school, your club, your friends, your community & ANYONE can get involved!
Cause-marketing pioneer, Go International Group contributes to Rockin’ 4 the Environment by designing the logo (left) and via Go Community and DoppelgangerKL Music World, it schedules local singer songwriters and bands for the stage. This year, environmental entertainment will be provided by the talented Bihzhu, Az Samad, Poova, Zalila Lee, Clinton Liew Band, Amrita Soon, Relent, Damia band and newcomer, Lokman Aslam.
How to get involved with Rockin’ 4 the Reefs?
A few examples of how to get involved might include:
(but use your own creativity to come up with new ideas too!)

  • Hold a concert with music, dance or visual arts to raise awareness for reefs (i.e. musicians perform their music and charge a fee for entrance with funds going to our cause)
  • Design a poster or PPT to create awareness for reefs and educate others
  • Create a blog, wiki or other site to raise awareness for reefs (please see this wiki created by students at Pasir Ridge International School in Indonesia.. it was created for our event last year SUN BEAR ROCK!) http://sunbearrock.wikispaces.com/
  • Sell t-shirts for our cause (we will have designs for t-shirts soon!)
  • Host a bake sale to raise funds  (THE CORAL REEF CAFE  or REEF RESTAURANT!)
  • Have different home groups or clubs compete to raise funds and awareness for reefs
  • Public art project (recycled in the shape of a reef)
  • Choreograph a Flash Mob Dance with a message about coral reefs
  • Host an underwater photography contest
  • Form a Reef Action Club to raise awareness about the reefs
  • any CREATIVE and FUN ideas that will help people understand why coral reefs are important, why we need to protect them… and hopefully raise funds for conservation too!

Please let us know if you have any more questions, if you would like to get involved.. and please stay in touch.

For more information about As if the Earth Matters see:
http://asiftheearthmatters.wordpress.com, Earth Matters Institute on Facebook or http://www.newsociety.com/bookid/3980




The Environmental Education Alliance of South East Asia (EEASEA) organised Rockin’ 4 the Environment – SUN BEAR ROCK! in conjunction with the Earth Day celebrations from 21-27 April 2012.

Rockin’ 4 the Environment has so far piqued the interest of animal conservationists around the world and raises vital funds and awareness for conservation and environmental education oriented NGO’s in Malaysia. So far, the program has contributed a total of RM55,000 since 2007 to its non-profit partners.

Led by a group of schoolteachers and musicians, and the International School of Kuala Lumpur the weeklong festival took place at DoPPel Kafe @ Central Market Annexe in the heart of Kuala Lumpur and raised over RM15,000 for the plight of the endangered Sun Bears in Borneo. EEASEA is working hand-in-hand with NGO partner, Bornean Sun Bears Conservation Centre based in Sandakan, Sabah. Over 35 musicians are participating in this worthy cause-related fest and they include Amir Yussof, Rafique Rashid, Jerome Kugan, The Impatient Sisters and many more musicians!


Amir Yussof performed on 27 April 2012 at Central Market Annexe Gallery

This year, it has also gained the support of private sector partners like marketing & event solutions company – Go International Group Sdn Bhd, venue sponsor Central Market, environmental education partner – Eco-Knights and many more.

Hall of Fame

  • 2010, DUGONG ROCK! raised RM8000+ for Kelab Alami Malaysia
  • 2009, ORANGUTAN ROCK! raised over RM27,000 for the ORANGUTAN APPEAL UK to help support and raise awareness of the plight of the endangered Orang Utan species.
  • 2008, TIGER ROCK! raised RM11,000+ for MyCat.
  • 2007, TURTLE ROCK! raised RM7000+ for SeaTru (now known as TRRG)

Besides the fundraising efforts in Malaysia by the International School of Kuala Lumpur, other fundraising activities were conducted by Jakarta International School, Sinar Mas World Academy- Jakarta, Pasir Ridge International School- Balikpapan, Kalimantan, Indonesia, Singapore American School and United World College SEA in Singapore.

Sun Bear Rocks! rocked the nation on Earth Day!


The BSBCC is a joint project with the Sabah Wildlife Department (SWD), which is responsible for the bears, the Sabah Forestry Department (SFD), which is responsible for managing forest reserves, LEAP, and spearheaded by Malayan Sun Bear researcher and conservationist Wong Siew Te. An MOU has been signed and SWD and SFD have donated all of the land needed for the BSBCC.  SWD has also donated buildings and veterinary expertise.  In addition, the Sabah State Government supports this project and has agreed to match all funds raised for construction of the project dollar for dollar.  This partnership with the state government is critical to ensure the long-term success of the project.

Rockin’ for the Environment presents an important opportunity to promote and increase awareness of the BORNEAN SUN BEAR CONSERVATION CENTRE – which will in turn help raise vital funds for the animals.

For further information visit: www.facebook.com/rockin4theenvironment



Facing the Climate Exhibition


From 13-17 October 2010 at Ikano Power Centre, in PJ Malaysia, the Sweden Embassy and Swedish Insititute in collaboration with part-time political cartoonist Magnus Bard as curator and Helena Lindholm, Riber Hansson, Karin Sunvisson and Love Antell have put together the project FACING THE CLIMATE to encourage discussion about the sustainable society issue and raise awareness of current environmental problems.

How it began? In conjunction with the Copenhagen climate conference in December 2009, a group of 25 Nordic cartoonists provided amusing and alarming reflections on climate change. The exhibition is a part of a concerted drive by the Swedish Institute to promote sustainable development, under the heading Facing the Future – Sustainability the Swedish Way.

As part of Go International Group’s ongoing support of environmental issues, Managing Director, Jasmine Low volunteered her services as Masters of Ceremonies of the official launching ceremony attended by Yang Berhormat Tan Sri Panglima Dato’ Sri Joseph Kurup – the Deputy Minister of Natural Resources and Environment, His Excellency Per-Arne Hjelmsborn – Ambassador of Sweden to Malaysia, His Excellency Vincent Piket – Ambassador of EU to Malaysia. Find out more at www.si.se/facingtheclimate.


Earth Week 2010 by School Teachers

School teacher band challenge corporations to match their fundraising efforts!

Since Earth Week celebrations earlier this year in mid April, band Benchmarx has raised over RM25,000 from just one performance at Little Havana, a two-day community event co-organised with Go International Group at SohoKL and a weekend fete at International School of Kuala Lumpur. That amazing feat is the result of teamwork and collaboration with the various parties; non-governmental organisations, small businesses and a group of well-meaning expatriate school teachers.

This is a call-out to companies seeking to play their part for the environment. If you have a CSR budget, we ask for your support for the Orang Utan Appeal UK where all funds collected will be utilised for the management / operations of Sepilok Orang Utan Sanctuary in Sandakan Sabah, Northern Borneo.

Dare challenge the school teachers?

Contact Hayley Bagnall Orang Utan Appeal UK to find out how. Email: fundorangappeal@btinternet.com


In collaboration with local music band, BENCHMARX, marketing communication company GO INTERNATIONAL GROUP organised a two-day arts, music and educational festival to commemorate Earth Week.

Titled ROCKIN FOR THE ENVIRONMENT, musicians as well as NGOs and eco-friendly commercial organisations played a part in raising over RM21,000 for the ORANGUTAN APPEAL UK to help support and raise awareness of the plight of the endangered Orang Utan species during Earth Week from 17-26 April 2009. [View press release]

  • In 2007, TURTLE ROCK raised RM7000+ for SeaTru (now known as TRRG).
  • In 2008, TIGER ROCK raised RM11,000+ for MyCat.
  • In 2009, ORANG UTAN ROCK aims to raise even more for the Orangutan Appeal UK! In fact, RM21,000 and counting!!!

The program, initiated by a team of five expatriate school teachers who formed rock band, BENCHMARX, takes place during Earth Week and raises vital funds and awareness for conservation and environmental education oriented NGO’s in Malaysia. What’s most exciting to note is that the rock band comprises of five school teachers from the International School of Kuala Lumpur!! Here’s how you can support Rockin for the Environment:

Calendar of Events

Date: Friday, 17 April 2009
Time: 9 p.m. – 1 a.m           
Venue: Little Havana, Changkat Bukit Bintang KL
Rock concert featuring BENCHMARX and local rock act Pop Shuvit (adults only!!). A RM30 fee is charged at the door with ALL proceeds go the Orangutan Appeal UK. Hosted by celebrity emcee, Rina Omar.

Date: Sat & Sun, 18 & 19 April 2009
Time: 12 p.m. – 6 p.m.
Venue: SoHoKL @ Solaris Mont Kiara
Organiser: Go International Group
Venue Sponsor: SohoKL

Benefactor: Orang Utan Appeal UK
Partners: Malaysia Nature Society, Forest Voices, Gerai Orang Asli
Sponsors: Tiny Tapir
, Boston Restaurant Group, Schokolart, MBG Fruit Shop and Polygiene.

Free event! Here’s how to get to SohoKL: Location map

A two-day Arts, Music and Educational Fun Festival with a major focus on animal and environmental conservation awareness; Fashion & Eco-Fair Bazaar, Environmental Talks by environmental science teacher & author, Kenny Peavy of Benchmarx, writer/photographer Noah Jackson of Forest Voices, and sustainable living choices by Tiny Tapir. Join in at the Malaysian Nature Society (MNS) recycled paper making Workshop! Loads of Fun & Games for Kids, Gerai Orang Asal, Adopt-an-Orang-Utan, Singer songwriter acoustic performances and more! Entrance is free.

Noah Jackson from Forest Voices and friends

Did you know that baby diapers take a minimum of 50 years for it to bio-degrade. So why not consider re-usable cloth diapers from TINY TAPIR? All these diapers are 100% organic and outsides dyed with environmentally friendly dyes.

GERAI OA are a nomadic, volunteer-run stall which sells handicrafts made by the Orang Asal (OA), the indigenous minorities of Malaysia. 100% of the sales monies is returned to the indigenous craftspeople. Gerai OA also sells various books, VCDs and CDs on subjects related to indigenous peoples. Come say hello!

Doppelganger Open Mic Open Stage presents acoustic performances from 4pm to 6pm by Benchmarx, Five States of Mind, Markisa and Peter Brown, Yunar, Ida Lisa, Wani Ardy, Maleena, George Wong, Funkcoustic, Crowd of None plus Jungle Drums and Percussions and open mic! More details here: www.doppelgangerkl.blogspot.com

George Wong


Date: Sat, 18 April 2009
Time: 2 p.m. – 5 p.m.
Venue: Level 1, SoHoKL @ Solaris Mon�t Kiara
Reserve your spot at Schokolart Chocolate Restaurant on Level 1, SohoKL for the Schokolart Hi-Tea buffet. A delicious spread of chocolate drinks, cakes and a giant chocolate fondue awaits you! RM35+ per person, where 15% of your spend will be donated to the Orang Utan Appeal UK!

Date: Sat, 18 April 2009
Time: 9 p.m. – late
Venue: Level 1, SoHoKL @ Solaris Mon�t Kiara
Go Bananas at Ape Disco held at Boston on Level 1, SohoKL on 18 April 2009. Dance Saturday night away with members from the Benchmarx. Pay RM25++ for your first beer, bring back your bottle and enjoy beers at only 50 sen! No washing of glasses, no serviettes! Portion of the beers sales will go towards the Orang Utan Appeal UK!

Location map to SohoKL

Do something! Support the popular and successful

Adopt me ;P

Simply sign up by completing a form with your details and a donation of RM180 at any of the events, for your orangutan adoption pack. You will receive a certificate, newsletter, photos of your orangutan baby and a short story about your orangutans history at Sepilok Orangutan Rehabilitation Centre. Six months later we send you an update pack detailing the progress your orangutan has made and more photos. This is a great gift for any occasion – show you care, by helping make a real difference to orangutans lives!

Spread the word!



Event and PR inquiries:
Team Go International Group
Jasmine Low jasminelow@gointernationalgroup.com
Hp: [zero]17 623 0288

The Benchmarx / International School of Kuala Lumpur:
Kenny Peavy Kenny_Peavy@iskl.edu.my

Orangutan Appeal UK:
Hayley Bagnall fundorangappeal@btinternet.com


The organisers, Go International Group and Benchmarx deeply thank the following sponsors for their support. See you again next year!!!