Marketing Communication

12 posts

Be Amazing

Have you ever wondered what ‘ubuntu’ means? I first came across this word when upgrading our office PCs to the Ubuntu operating system about a decade ago! Little did I know, that the origin of the word, which inspired the name of the free OS, was a philosophical term from Africa. Ubuntu is a Nguni Bantu term meaning “humanity”. It is often also translated as “humanity towards others”, but is often used in a more philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity” – Wikipedia Like the term in Bahasa Malaysia, ‘bantu-membantu’ or ‘gotong-royong’ are terms that were derived from the community, meaning to help one another or to work together. Recently, I stumbled upon another African inspired teaching, made known to the public by two Dutchmen Thomas Roebers and Flortis Leeuwenberg who directed and produced an 11-minute documentary on ‘Foli’. “Foli” is the word used for rhythm by the Malinke tribe in West Africa. But Foli is not only found in Malinke music, but in all parts of their daily lives. Directed by Thomas Roebers, this short film portrays the people of Baro, a small town in eastern-central Guinea, and gives you a glimpse inside their culture of rhythm. As the Malinke man says, “Tous les choses, c’est du rythme.” (“Everything is rhythm.”) What makes this film even more beautiful is the fact that it was edited so as to reflect Malinke rhythms. – Everyculture.com And this, is truly the DNA of the vision of GoInternationalGroup.com. It is my goal to steer the company towards making a positive impact in our immediate community and society where we participate as citizens of the world. Ubuntu + Foli both helped form our inspiration. Our vision in 2018 is to simplify our business to deliver Creative Event Technology solutions for our clients, and produce signature festivals that embody all that we love; rhythm and movement. A company is the sum of its people, a country its citizens, as man was made to mirror God. My resolution for this New Year is to provide a working environment for my team such that we nurture greatness through freedom of creative innovation. Simply put, a corporate culture that stimulates people to Be Amazing. Email your resume to KL@gointernationalgroup.com if you’d like to join us on this journey to bring JOY to customers. Happy New Year!!! Sincerely, Jasmine Low CEO, GoInternationalGroup.com

Fulfilling Malaysia’s Vision

Our team at GoInternationalGroup.com will be embarking on a national inspirational journey, where our efforts will contribute towards helping fulfill the national Key Performance Indicators of moving Malaysia from a nett consumer to a nett producer of technology. Introducing the National Innovation Creative Economy EXPO 2017, and a signature event Inspired by Youth called NICE! GAMES Convention, endorsed by the Malaysian Ministry of Science, Technology & Innovation and funded primarily by corporate and brand sponsors, supported by gamer community and youth! Event date: 12-16 OCTOBER 2017 Official venue: Asia Pacific University @ Technology Park Malaysia For sponsorship information, contact: jasminelow@gointernationalgroup.com.

Brand activation for Models Own (UK)

Brand: Models Own (UK) Client: PlayUp, by Parkson Unlimited Beauty Our Agency Brief was to create pizzazz and brand awareness about the arrival of Models Own UK, to Kuala Lumpur. Store opening activities were planned around the opening weekend for flagship store at Kuala Lumpur City Centre KLCC’s luxurious SURIA Shopping Mall, Sunway Pyramid Mall (university hotspot location) as well as One Utama Shopping Mall (family focused mall). The brand is young, vibrant and colourful – attracting a fairly young target audience, and reaching out to beauty aware customers seeking fun colours for their hair, lips and nails. Our activation methods also followed suit and included numerous surprise dance-off moments throughout the mall, while promoters engaged with onlookers. The combination of artistic flair and ground promotion  allowed our social media team to document content that was shared across the board via social media platforms.

Spurring social entrepreneurship, with Gointernationalgroup.org

GoInternationalGroup.org, the corporate social responsibility (CSR) arm of GoInternationalGroup.com was launched in 2015. Our vision is to enrich the communities where we work, live and play through sharing of creative knowledge. We believe that by creating platforms like talks, conferences, events, gigs, festivals and even other creative projects like videos, vlogs, blogs, we are able to foster a healthy environment for mutual exchange of knowledge. Our mission is to: Enable peer-to-peer education Create platforms for knowledge exchange Empower youth via our programs Utilise creative technology as empowerment tools, wherever possible Focus areas: Technology Video Games Music The Arts You can support our Vision by attending any of events, partner with us, or by simply donating to our cause. VIVID Sydney is a unique annual event of Light, Music and Ideas and takes place annually in the beautiful city of Sydney! In May 2015, Gointernationalgroup.org presented its first series entitled: //GO INSPIRE SPEAKERS SERIES// INSPIRING SOCIAL CHANGE VIA CREATIVE TECHNOLOGY The 2-hour talk featured individuals who have harnessed creative technology for their social change campaigns. The talk was held in collaboration with VIVID IDEAS (Vivid Sydney 2015) on 23rd of May 2015 at the Museum of Contemporary Art at The Rocks in Sydney. Speakers included Favio Chavez of the famed Recycled Orchestra of Cateura Paraguay (via Skype), Saskia Wilson of Flashpoint Labs and Priscilla Brice of AllTogetherNow.org and was facilitated by Jasmine Low, Co-founder of Go International Group Dotcom. The inspiring session was coupled with a networking opportunity after, inspiring like-minded individuals to come together and make positive changes within the communities where they live, work and play.

Go International Group joins Malaysian marketing mission to Latin America

The marketing mission to Latin America will take place from 3-9 November and will visit Sao Paolo, Brasil and Santiago, Chile. Go International Group’s marketing mission: Provide professional business services by specialist consultants in events/festivals/entertainment. Showcase and connect creative content developers from Malaysia/Asia Pacific to the World. Global network of consultants: Go International Group is a service provider with global connectivity. We seek Latin American companies who are interested to outsource creative content or professional services. Go International Group’s network of Creative Industry professionals. Connect to Malaysia, as well as Asia Pacific’s vast network of creative industry individuals.  Professional business service provider: Strategic project management consultancy Strategic Planning Marketing Communication Events/Festival Management Outsourcing services Professional Event Crew with language capabilities in English/Mandarin/French/Spanish/Portuguese. Event specialists Stage managers Sound engineers Film/Video Producers Talents – emcees / singers / musicians / dance troupes Volunteers Translation services (English/Mandarin/French/Spanish/Portuguese) Creative Development services Creative Industry experts Scriptwriters/Writers Director/Producers Director of Photography Offline editing facilities Editors Creative Production services Music songwriting Music video production Digital video mapping Animation Creative video production Ground events More about Latin America…