Event Announcement

 

Johnnie Walker® Black Circuit Paddock Party returns hotter than ever!

 

It’ll be the eve of the ‘World’s Most Watched Motor Race’ – 500 million eye-balls per race to be exact, and it won’t only be the bitumen at Sepang left scorching, ready for the 10^th edition of the World Formula 1 Petronas Malaysian Grand Prix during this Kuala Lumpur Grand Prix (KLGP) City month. Gear up as Johnnie Walker® - the World’s leader in Scotch whisky, seals off another successful partnership with Team Vodafone McLaren Mercedes. Grip your seats and anticipate the return of the most ‘happening’ signature party in town…The Johnnie Walker® Black Circuit Paddock Party at Zouk Club KL.

 

Formula 1 screams internationalism, stylishness and aspiration; lending the perfect fit for Johnnie Walker® - reputed as the only whisky which has won countless awards, and its global Formula 1 partner Vodafone McLaren Mercedes - the team which has won the most races, and in style. The sponsorship doubles up as an ideal platform for promoting Johnnie Walker's Responsible Drinking message – NEVER DRINK & DRIVE.

 

An evening that's Fast and Furious! What's a party without a fire-starter from Hollywood?! This year's party features internationally renowned Celebrity DJ Steve Aoki a.k.a. Kid Millionaire – L.A. Hipster, Fashion Icon, Devon Aoki's celebrity brother in his own right, Founder of DIM MAK (Label to America's Famous Indie Bands). If you thought ‘Too Fast, Too Furious’ movie star, Devon Aoki was hot, check out Steve's grooves. Last seen spinning a spectacular set at Zouk Out Singapore and the 'Old School versus New School' party co-hosted by Reebok in Los Angeles, Steve is no stranger to the hip hop scene. As founder of one of the most respected ‘indie’ labels; DIM MAK, Kid Millionaire extraordinaire has successfully released Bloc Party, The Rakes and The Kills in-between his national tours in the US and lately as far as London, Japan and Singapore. DJ Steve Aoki has hit the club scene in Hollywood BIG for a reason. 

 

Kid Millionaire understands that “indie-rock kids like hip hop too”, and suggests that the secret lies in this - “…match the beats and the energy and you can mix almost any style of music together.” And mix them he did. From throwing impromptu concerts in his living room as a student to becoming one of the most sought after DJs in the USA and beyond, ‘music tastemaker’ is his nickname; paired with a peculiar ear for music and an ability to drop hot hip hop beats. He is the champion of dance floors night after night. Local DJ Blink will warm up the crowd from 10 p.m.-1 a.m. before Kid Millionaire takes centre stage from 1.00 - 3.00 am. Accompanying him to Kuala Lumpur is celebrity photographer / friend, Mark Hunt aka The Cobrasnake.

 

Event:              Johnnie Walker® Black Circuit Paddock Party
Date:                Saturday - March 22, 2008
Time:               10.00 p.m. onwards

Cover:              RM40 at the door. No pre-sale. Visit www.blackcircuit.com.my to register and be the first to receive free tickets!

Venue:             ZOUK CLUB KL, 113 Jalan Ampang, 50450 Kuala Lumpur, Malaysia

                       

NEVER LEAVE HOME WITHOUT THIS PARTY GUIDE!

1. Designate someone in your entourage as the designated driver;

2. Savour your meal before drinking (alcohol);

3. Take it slow... don't binge-drink;

4. Keep your skin glowing and your body cool – hydrate, hydrate, hydrate!;

5. Remember, NEVER DRINK AND DRIVE!

 

-Ends-

 

Media inquiries:

NOVApr - a div of Go International Group Sdn Bhd

Jasmine Low, Director

Tel: +6 017 623 0288 or +603 7727 0093

Email: jasminelow@gmail.com

 

Note to Editors

The images embedded above are hi-resolution images. Right-click and save to your files to download.

Kindly email us should you like to request for images of the party, bio-data of Steve Aoki, Official logos for our sponsors or other images.

Thank you!

 

FACT SHEET

About JOHNNIE WALKER®

Johnnie Walker® is the world’s number one Scotch whisky with annual sales of an estimated 11.7 million nine-litre cases. It is owned by Diageo Plc, the world’s leading premium drinks business.

 

The Johnnie Walker® brand is the icon of status and sophistication. The philosophy behind the Johnnie Walker® brand advertising is to inspire personal progress represented through the emotive tag line “Keep Walking”. The campaign builds on the history and heritage of the Walker family and the perseverance and determination that made Johnnie Walker® one of the world’s first global brands. It also draws on Johnnie Walker’s traditional association with celebrating significant achievements and marketing the rites of passage in a man’s life. In 1920 Johnnie Walker® was already being exported to 120 countries around the world, making Johnnie Walker® the first truly global brand.

 

At any point in time, Johnnie Walker® has over 7 million casks of whisky in maturation, which is worth more than all the gold in the vaults of the Bank of England and guaranteeing the consistent supply of the highest quality whisky for years to come. The Striding Man figure was drawn in 1909 by the well-known cartoonist Tom Browne. The first recorded advert using the icon was published on 13 November 1909.

 

About Diageo

Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including SMIRNOFF®, GUINNESS®, JOHNNIE WALKER®, BAILEYS®, CAPTAIN MOGAN and TANQUERAY®. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.

Diageo is committed to responsible drinking through: setting world-class standards in responsible marketing, promotion and innovation; promoting a shared understanding of what responsible drinking means, and working with others to combat alcohol misuse.

About Black Circuit Paddock Party

2008 marks the 3^rd installation of the Black Circuit Paddock Party, presented by Johnnie Walker® the world's leading Scotch Whisky brand distributed in Malaysia by Riche Monde Sdn Bhd – a member of the Diageo Group. The Johnnie Walker® Black Circuit Paddock Party is one of the eight grand events of the KL Grand Prix City 2008 campaign. The Black Circuit Paddock Parties have previously brought down international stars like Earth, Wind and Fire; also musician and remixer Rasmus Faber. More online at www.blackcircuit.com.my.

 

Black Circuit partners for 2008 include JVC, Carolina Herrera New York (house of the very seductive '212 Sexy' fragrances), Reebok (which will be outfitting the crew and party organisers) and Pioneer for their professional DJ equipment.

 

 

About DJ Steve Aoki

Celebrity DJ and founder of DIM MAK - Label to America's Famous Indie Bands, this is Kid Millionaire's first official gig in Malaysia following a successful debut at Zouk Out Singapore last year, and the 'Old School versus New School' party co-hosted by Reebok in Los Angeles. As founder of one of the most respected ‘indie’ labels; DIM MAK, Kid Millionaire extraordinaire has successfully released Bloc Party, The Rakes and The Kills

in-between his national tours in the US and lately as far as London, Japan and Singapore.

 

Aoki is no stranger to the hip hop scene and is also known as the elder brother of model and ‘2 Fast, 2 Furious’, ‘Sin City’ and ‘Dead and Alive’ movie star, Devon Aoki. More online at www.steveaoki.com.

 

 

About DJ Blink

Lau Hoe Yin, otherwise known as DJ Blink, has definitely risen from the ranks of the clubbing masses to become an influential proponent of the increasingly popular breakbeat genre of dance music with his infectious combination of breaks, tech funk and electro breathing fresh air into the KL clubbing scene.

 

Inspired by the rave movement in KL at the turn of the millennium, Blink started DJing progressive house for two years before heeding the ever-nagging call of hip hop turntablism. His persistence and innate turntable skills served him well as he soon after became runner-up at both Vestax 2002 and 2003 Scratch Competition. He was then introduced to breakbeat, with its marriage of hip hop-inspired time signatures and dance music sensibilities appealing to his love of both genres. Attempting to meld his disparate musical preferences, Blink started applying the theory of cut-and-paste to his DJ-ing sets and thus began the signature sound he is known for today. In 2004 he successfully used his cut-and-paste style to win that year's coveted Heineken Thirst Malaysia championship and has been highly acclaimed by the likes of Tiesto on Channel V and other media.

 

The increase in his profile from the Heineken win has naturally brought him a significant number of gigs and performances. However, the one he is most proud of is his current residency at Zouk KL dubbed Eclectic Phunk, it has allowed him to further nurture his unique sound along with like-minded established DJs, such as Tony Tay from Zouk Singapore, DJ Hyper, Meat Katie, and Hybrid. Along with side-projects like mash-up mob "Supamixx" (with DJ Goldfish) and upcoming production duties, Blink is very much poised on the brink of something super. More online at www.blinkville.com.