Brand: Models Own (UK)
Client: PlayUp, by Parkson Unlimited Beauty
Our Agency Brief was to create pizzazz and brand awareness about the arrival of Models Own UK, to Kuala Lumpur. Store opening activities were planned around the opening weekend for flagship store at Kuala Lumpur City Centre KLCC’s luxurious SURIA Shopping Mall, Sunway Pyramid Mall (university hotspot location) as well as One Utama Shopping Mall (family focused mall). The brand is young, vibrant and colourful – attracting a fairly young target audience, and reaching out to beauty aware customers seeking fun colours for their hair, lips and nails. Our activation methods also followed suit and included numerous surprise dance-off moments throughout the mall, while promoters engaged with onlookers. The combination of artistic flair and ground promotion allowed our social media team to document content that was shared across the board via social media platforms.